Australia’s only 24/7 reformer pilates franchise
About @pilates
@Pilates 24/7 combines Reformer Pilates with the latest innovations in digital technology:
- Unique on demand @Pilates class delivery platform
- Secure member class tracking abilities
- 24/7 access via our Bluetooth security system
- Custom @Pilates App for class bookings, studio entry, merchandise and membership purchases and access to special events
Is revolutionising the reformer pilates industry
We provide the best of both worlds
@Pilates 24/7 provides access to ‘any class anytime’. Members can also utilise the guidance of our qualified studio staff – onsite during peak 8hrs daily.
- We created the P.i.P. Unit. This ‘Portable iPad Pod ‘ provides an uninterrupted 360° viewing experience. With the addition of surround sound and noise cancelling headphones our classes become uniquely personal and meditative.
- Studio staff provide the highest level of customer service. In house training and ongoing professional development is available for all @Pilates 24/7 Franchisees and staf
- Studio members have unlimited 24/7 access to 100’s of Reformer Classes.
- 24/7 hourly bookings via the @Pilates App eliminates any overbooking issues.
- All Classes and structured programs are presented and created by qualified Reformer Pilates and Allied Health Professionals.
Download the @pilates app on the App Store or Google Play to book classes and manage your fitness experience.
Franchise friendly
- All Franchisees launch their cashflow positive.
- Affordable studio fit out, reduced fixed expenses, staff costs and less reliance on instructor quality and availability
- Minimal parking requirements
- Greater choice of venue locations
- Smaller studio footprint and controlled expenses
It’s all about pilates, convenience & flexibility.
Who is our member?
- The majority of @Pilates 24/7 members are women between the ages of 30 - 65years. A population demographic largely neglected by the fitness industry.
- Our member embraces convenience, has a busy lifestyle, appreciates value for money (generally controls the family budget), is in need of self care and enjoys the privacy of our beautiful studios.
- @Pilates 24/7 is quickly developing a broader appeal to men, younger women and even children are members of our studios.
Who is our franchisee?
- Owner operators who want to work in and manage their own business
- Investors who have managers and staff in place to operate the business
- Multiple site owners who own more than one studio
Reformer pilates is the fastest growing health and fitness activity in Australia.
Why traditional pilates studios are getting it so wrong!
Member frustration due to:
- Unsuitable class times and types
- Limits on the number of classes they can participate in per week
- Constantly overbooked
- Expensive inflexible memberships
- Feelings of judgement, self conscious and not belonging
High staffing costs and turnover
- Inability to find (and keep) qualified, experienced instructors
- Additional reception / sales / cleaning staff required
The need for bigger expensive studios
- Increased need for more equipment (bigger class sizes)
- Expensive fit out
- High rent, outgoings and operating expenses
- Costs passed onto members Limitations on location choices
I’ve listened &
I’ve heard you…
Message from our founder
I have owned businesses and gained qualifications in the Pilates, fitness, health and wellbeing industries for over 30 years and @Pilates 24/7 is by far my greatest achievement.
This unique business was born during the Global Pandemic when our need for physical and mental care was at a crisis point but accessibility and availability to effective services was almost nonexistent.
Peoples wants and needs are changing. They no longer lead a 9 – 5 lifestyle. They embrace technology, are self aware about their individual health and exercise needs and want an affordable solution. They also demand a high level of customer care and health and safety. We do all of this and more.
@Pilates 24/7 Franchise owners recognise this change in consumer behaviour. They understand the need to provide a unique and progressive Reformer Pilates alternative.
Ongoing consumer confidence is continuously demonstrated by our rapid membership growth, positive feedback and testimonials. All studios experience exceptional levels of organic growth via word of mouth and high levels of community interest.
Our business model makes it possible for Reformer Pilates to become accessible to not just those who can ‘afford it’ but to those who actually need it. We have broken down the previous barriers and stereotypes which have prevented many from participating, who can now have access to this popular, effective and necessary form of movement and exercise.
Tara Jarrett
Founder @Pilates 24/7 Pty Ltd
Be the first to market ...
The market size of Reformer Pilates in Australia in 2022 was an estimated $608M+ The predictions world wide show an explosion in growth potential toward 2030 and beyond. @Pilates is the first and only 24hour Reformer Pilates Franchise. This is due to factors such as the creation of our unique business systems, P.i.P. Unit and Class Delivery Platform. We have produced hundreds of hours of expertly instructed Reformer Pilates classes. Monthly filming sessions at @Pilates HQ ensure our exclusive catalogue of Classes and Programs are consistently enhanced.
State of the art entry, security and booking systems when combined with our ability to resolve expensive staffing and instructor costs makes @ Pilates 24/7 an easy decision.
In a post pandemic market our customer is more aware of their personal health and wellbeing and is finding the time and money to spend on themselves. They want convenience, value for money, beautiful surroundings and no crowds or groups. Unlike other fitness offerings our spaces are designed to stimulate all the senses. An aesthetically unique space that not only looks good but smells and sounds calming and inviting. @Pilates 24/7 studios are equipped with customised Reformers. They are made in Australia from Scandinavian timber with the highest quality of components. Equipment is well priced and durable requiring little maintenance.
Our Studios are smaller but more efficient when compared to traditional Reformer Studios. The greatest appeal to our members is convenience, affordability and anonymity. We offer a much needed product to a demographic who previously had no confidence or comfort accessing Reformer Pilates classes. Our memberships are unlimited and flexible creating member trust and loyalty.
We offer Reformer Pilates Done Different!