Own a Studio
@pilates has taken the Reformer Pilates industry by storm, creating new pathways for people to design a life they love.
Whether you’re looking for more freedom, more purpose, or a fresh start outside the 9-5, @pilates offers the chance to make it yours.
Since our story began in 2022
Hear from our studio owners
What we provide
Enquire now to receive your info pack
Frequenty Asked Questions
Do you offer ongoing support?
Yes—ongoing support is a cornerstone of our franchise model. You’ll join a thriving community of other @pilates franchisees, with access to shared insights, experiences, and best practices. Our dedicated Franchise Hub provides a wealth of business tools, templates, and operational resources to help you run your studio smoothly.
You’ll also receive direct support from our founders and HQ team, covering everything from day-to-day operations to long-term growth. Plus, we provide expert marketing guidance, national and local campaign support, and hands-on help with social media to grow your studio’s presence and engagement.
You’re in business for yourself, but never by yourself.
Can I own more than one @pilates studio?
Yes. Franchisees have opened @pilates studios in different territories and locations.
What are the ongoing Fees?
There is a 10% monthly Royalty on gross monthly revenue inclusive of marketing fees.
What marketing support will I receive?
As a franchisee, you’ll receive a tailored marketing starter pack, including a pre-launch marketing plan designed for your studio. Pilates HQ drives national marketing campaigns to boost brand awareness, while also providing customisable templates and marketing materials for local use.
You’ll have access to a proven strategy and expert support for social media, including guidance, content creation, and campaign assistance to help grow your local presence. While each franchisee manages their studio’s marketing, you’ll have all the tools and support you need to succeed.
Do I need any specific qualifications?
All staff are required to have a current first aid certificate and complete the @pilates induction training modules and workshop. @pilates HQ can provide access to Pilates Training courses and ongoing training workshops, but you do not need to be instructor qualified to own an @pilates studio.
Can I find my own location?
Franchisees will select their own location and @pilates HQ will provide assistance with site selection and lease negotiations.
How much does it cost?
Our Franchise Package begins at $210k + site renovation costs. (The cost of a fit-out varies depending on the extent of the works required and individual contractor choice.)
Can I speak with other franchise owners?
@pilates HQ encourages you to contact other franchise owners to assist with understanding how the business operates while completing your own due diligence.
What size property do I need?
Minimum requirement is 100m2 up to 200m2