Our Story
At 22, I launched my first business, and since then, each new venture has been driven by a passion for solving real problems or creating something entirely new. Over the years, I have worn many hats; from teaching in schools to owning fitness RTOs, co-owning Australia’s largest personal training centre, establishing a wholesale homewares business, and co-building a thriving multidisciplinary health and fitness centre with my husband, Russell.
Russ brings a wealth of experience in professional sports, strength and conditioning, coaching, and education.
The past 30 years have been a mix of triumphs and setbacks, acquiring new skills, hiring and collaborating with hundreds of talented individuals, coping with personal loss, and navigating unpredictable challenges. All of these experiences have shaped the creation of @pilates 24/7.
It has truly been a journey, what I call the world’s longest apprenticeship.
Accessibility, Individuality & Flexibility
@pilates 24/7 was created with a clear mission, to make Reformer Pilates more accessible, affordable, individualised, and flexible.
We have worked thoughtfully to break down barriers and remove the common challenges that can stand in the way of joining a Reformer Pilates community or even owning a studio. You do not need to be a “Pilates Princess” or have a background in fitness to become a member or build a thriving @pilates studio.
Empowering others, sharing knowledge, and finding practical solutions have always been at the heart of Tara’s personal values, and they are the foundation @pilates is built on.
We believe Pilates should fit around your life, not the other way around. That is why @pilates gives you the freedom to move on your own terms, while still offering the community, guidance, and support you can lean on whenever you need it.
Simply put, “Pilates when you want. Support when you need.”
support when you need”
What Makes Us Different
@pilates stands as the first and only dedicated 24/7 Pilates franchise, built around a hybrid model that combines digital flexibility with genuine, in-studio support.
Members access high-quality, instructor-led classes on demand, with qualified instructors available in-studio to guide and assist as needed. It’s Pilates on your schedule, with support there when you want it.
Members can track progress, save and customise workouts, and stay engaged with fresh classes, programs, and challenges released regularly.
The platform continues to evolve, introducing new ways for members to connect, stay motivated, and feel part of the @pilates community.
Building Community: One Class at a Time
The fitness industry is always shifting – moving through trends, fads, and cycles. But even as Pilates continued to stand strong after more than 100 years, Tara noticed something different starting to happen around 2015, a quiet shift toward wellness, self-awareness, and movement that felt good, not punishing.
At the time, Tara had just turned 40. She kept hearing the same things from friends and women around her, they did not feel like they belonged in traditional gyms. They could not keep up, did not fit the “fitness stereotype,” and left feeling sore, self-conscious, and disconnected.
It became clear that a whole community was being left out. People who did not see themselves reflected in the fitness world, who deserved a space where movement felt welcoming, empowering, and real.
That is when the idea for @pilates 24/7 started to take shape, a space designed to fill a much-needed gap and offer a kinder, more empowering way to move.
What people truly wanted was simple, convenience, value for money, and a place where they were not judged by how they looked. They were searching for something that fit into their lives, not something they had to reshape themselves to fit.
That realisation became the foundation of @pilates 24/7, a community where everyone is welcome, no matter their age, experience, or fitness level.
The events of 2020 and 2021 only made that need even clearer. People redefined how they wanted to access fitness, and it was in this moment that everything finally came together.
@pilates 24/7 is the right model, at the right time, for the right people.
Join us on the Journey
Success today looks different than it once did. It is no longer just about ticking boxes – it is about creating something meaningful, something that makes a real and lasting impact on the lives of others, our members, our studio partners, and the wider community.
It is about blending lifestyle, work, and family in a way that feels authentic, and helping others do the same.
The story of @pilates 24/7 is still unfolding, and as our community grows, we invite you to be part of this incredible journey.
Love letters from our members
Become a studio partner.
Curious about how @pilates can transform your future? Discover why owning an @pilates franchise is your next big opportunity.