Own a Studio
@pilates has taken the Reformer Pilates industry by storm, creating new pathways for people to design a life they love.
Whether you’re looking for more freedom, more purpose, or a fresh start outside the 9-5, @pilates offers the chance to make it yours.
Since our story began in 2022
About @pilates
@pilates 24/7 was born during the global pandemic — a period of profound uncertainty, when access to physical and mental health services was limited, yet the need for connection, movement, and flexibility had never been greater.
Seeing this gap, husband-and-wife team Russell and Tara Jarrett envisioned a new way forward: a solution that combined accessibility, individual choice, and freedom, reshaping the Reformer Pilates experience for good.
With over 60 years of combined experience in the fitness industry, Russell and Tara are no strangers to innovation. Having successfully owned and operated gyms, RTOs, and boutique fitness studios — while serving as professional fitness coaches — they bring deep insight into creating spaces where people truly thrive.
Their deep understanding of the fitness landscape gives them unparalleled insight into the needs of both members and business owners alike.
Since launching their first studio in 2021, @pilates 24/7 has grown to 25 open and profitable studios. By the end of 2025, that number will surpass 50 across a franchised network in Australia, with rapid expansion on the horizon. The first New Zealand location opened early 2025, alongside emerging footprints in Singapore and Southeast Asia.
Russell and Tara’s vision has always been bigger than fitness. They set out to create a movement: a new way for members to connect with Pilates on their own terms, and for studio owners to build a scalable business — and a life — they love.
Hear from our studio owners
Before we opened we had 200 members signed up, which was just a giant weight off our shoulders.
Finding @pilates was a bit of a God send, because it allows us to have that family time together and supports us great financially but its also a space I’m excited to come to work.
I wanted to find way to make money whilst i slept. @pilates made that a reality for me.
My @pilates 24/7 journey started as a member at the Yeppoon studio—the first QLD studio to open! As a new mum trying to get back into exercise, the 24/7 access, flexible booking system, and affordable membership were a dream and suited my situation perfectly. I loved everything about the studio and the service, and I truly relished my “me time” during each session I attended.
My husband and I were planning a relocation to Toowoomba, QLD—where I grew up—so we could be closer to family. I knew I didn’t want to return to the typical 9-to-5 corporate grind. I was looking for a career that offered the same flexibility as my gorgeous Pilates studio! That’s when we realised @pilates 24/7 was a franchise—and the idea of opening one in my hometown began to blossom.
Becoming an @pilates 24/7 studio owner has changed my life in so many positive ways. Working in the wellness space, providing a calm, boutique environment where people can better themselves, connecting with the community, and offering a unique service—these are all massive ticks for a truly fulfilling career. I wake up every day excited to head to “work” (although honestly, it never feels like work!).
This business is a genuine game changer for anyone wanting a flexible work environment. Being able to set your own staffed hours while the studio runs itself during off-peak times delivers the ultimate work-life balance—especially with a young family.
We opened our Toowoomba studio in July 2024 with an incredible response and have been profitable since month one. We’ve recently expanded to add more reformers—offering more bookable spaces each hour—and introduced recovery services, which are already booming.
We’re absolutely blown away by the success we’ve achieved with @pilates 24/7 in such a short time and are excited for a long and rewarding partnership with the dedicated, passionate, and supportive team at HQ.
A new fitness studio born from a passion for both professional excellence and personal flexibility. After ten years of working alongside my husband—who has dedicated eighteen years to gym management—I recognised the invaluable benefits of creating a space that allows for a more balanced lifestyle.
My primary motivation for opening @pilates Maroochydore was to establish a business that seamlessly integrates with my family and social life.
The ability to schedule sessions according to my own needs, while still providing high-quality personal training and instruction, was paramount. I also wanted to create an affordable studio—making fitness accessible to a wider community. I found all of this in @pilates, and we couldn’t be happier with our decision to become franchise owners.
Standing out in the fitness industry is non-negotiable for me. I’m committed to providing exceptional service and building a strong, supportive community—and everything about @pilates 24/7 delivers on that promise.
This business model allows me to pursue my professional goals while remaining a present and engaged parent to my children.
Furthermore, the exceptional growth and unwavering support we receive from headquarters ensure we stay at the forefront of the fitness industry, continually offering the latest and most effective training methods.
The unique approach we bring to fitness? It’s on everyone’s lips.
What we provide
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Frequenty Asked Questions
Do you offer ongoing support?
Yes—ongoing support is a cornerstone of our franchise model. You’ll join a thriving community of other @pilates franchisees, with access to shared insights, experiences, and best practices. Our dedicated Franchise Hub provides a wealth of business tools, templates, and operational resources to help you run your studio smoothly.
You’ll also receive direct support from our founders and HQ team, covering everything from day-to-day operations to long-term growth. Plus, we provide expert marketing guidance, national and local campaign support, and hands-on help with social media to grow your studio’s presence and engagement.
You’re in business for yourself, but never by yourself.
Can I own more than one @pilates studio?
Yes. Franchisees have opened @pilates studios in different territories and locations.
What are the ongoing Fees?
There is a 10% monthly Royalty on gross monthly revenue inclusive of marketing fees.
What marketing support will I receive?
As a franchisee, you’ll receive a tailored marketing starter pack, including a pre-launch marketing plan designed for your studio. Pilates HQ drives national marketing campaigns to boost brand awareness, while also providing customisable templates and marketing materials for local use.
You’ll have access to a proven strategy and expert support for social media, including guidance, content creation, and campaign assistance to help grow your local presence. While each franchisee manages their studio’s marketing, you’ll have all the tools and support you need to succeed.
Do I need any specific qualifications?
All staff are required to have a current first aid certificate and complete the @pilates induction training modules and workshop. @pilates HQ can provide access to Pilates Training courses and ongoing training workshops, but you do not need to be instructor qualified to own an @pilates studio.
Can I find my own location?
Franchisees will select their own location and @pilates HQ will provide assistance with site selection and lease negotiations.
How much does it cost?
$192K + site renovation costs (The cost of a fit-out varies depending on the extent of the works required and individual contractor choice.)
Can I speak with other franchise owners?
@pilates HQ encourages you to contact other franchise owners to assist with understanding how the business operates while completing your own due diligence.
What size property do I need?
Minimum requirement is 100m2 up to 200m2