Our Story
At 22, I launched my first business, and since then, each new venture has been driven by a passion for solving real problems or creating something entirely new. Over the years, I’ve worn many hats — from teaching in schools to owning fitness RTOs, co-owning Australia’s largest personal training centre, establishing a wholesale homewares business, and co-building a thriving multidisciplinary Health and Fitness centre with my husband, Russell.
Russ brings a wealth of experience in professional sports, strength and conditioning, coaching, and education.
The past 30 years have been a mix of triumphs and setbacks — acquiring new skills, hiring and collaborating with hundreds of talented individuals, coping with personal loss, and navigating unpredictable challenges. All of these experiences have shaped the creation of @pilates 24/7.
It has truly been a journey — what I call the world’s longest apprenticeship.
Accessibility, Individuality & Flexibility
@pilates 24/7 was created with a clear mission: to make Reformer Pilates more accessible, affordable, individualised, and flexible.
We’ve worked thoughtfully to break down barriers and remove the common challenges that can stand in the way of joining a Reformer Pilates community — or even owning a studio. You don’t need to be a “Pilates Princess” or have a background in fitness to become a member or build a thriving @pilates studio.
Empowering others, sharing knowledge, and finding practical solutions have always been at the heart of Tara’s personal values — and they’re the foundation @pilates is built on.
We believe Pilates should fit around your life, not the other way around. That’s why @pilates gives you the freedom to move on your own terms, while still offering the community, guidance, and support you can lean on whenever you need it.
Simply put: “Pilates when you want. Support when you need.”
support when you need”
What Makes Us Different
@pilates 24/7 proudly stands as the only 24/7 Pilates franchise — offering a hybrid model that blends the best of digital convenience with real, in-person support. Our exclusive digital class platform pairs seamlessly with on-site instructors, giving members the freedom to move whenever it suits them, with support whenever they need it.
At the heart of @pilates 24/7 is our Class Delivery Platform — a proprietary system that gives members personalised access across all studios. Members can track their progress, save and customise workouts, and enjoy fresh classes, programs, and challenges every week.
We’re always evolving: adding new community activities, member benefits, and experiences to keep our community connected, motivated, and thriving.
Studio partners are also equipped for success with exclusive access to the @p 24/7 Learning and Resource HUB — a dedicated platform offering real-time insights into how their studio community is engaging. It’s designed to help studios elevate the member experience and build a strong, sustainable business.
Building Community: One Class at a Time
The fitness industry is always shifting — moving through trends, fads, and cycles. But even as Pilates continued to stand strong after more than 100 years, Tara noticed something different starting to happen around 2015: a quiet shift toward wellness, self-awareness, and movement that felt good, not punishing.
At the time, Tara had just turned 40. She kept hearing the same things from friends and women around her — they didn’t feel like they belonged in traditional gyms. They couldn’t keep up, didn’t fit the “fitness stereotype,” and left feeling sore, self-conscious, and disconnected.
It became clear: a whole community was being left out. People who didn’t see themselves reflected in the fitness world, who deserved a space where movement felt welcoming, empowering, and real.
That’s when the idea for @pilates 24/7 started to take shape: a space designed to fill a much-needed gap, offering a kinder, more empowering way to move.
What people truly wanted was simple: convenience, value for money, and a place where they weren’t judged by how they looked. They were searching for something that fit into their lives — not something they had to reshape themselves to fit.
That realisation became the foundation of @pilates 24/7: a community where everyone is welcome, no matter their age, experience, or fitness level.
The events of 2020 and 2021 only made that need even clearer. People redefined how they wanted to access fitness, and it was here — in this moment — that everything finally came together.
@pilates 24/7 is the right business, at the right time, for the right people.
Join us on the Journey
Success today looks different than it once did. It’s no longer just about ticking boxes — it’s about creating something meaningful, something that makes a real and lasting impact on the lives of others — our members, our studio partners, and the wider community.
It’s about blending lifestyle, work, and family in a way that feels authentic — and helping others do the same.
The story of @pilates 24/7 is still unfolding, and as our community grows, we invite you to be part of this incredible journey.
Love letters from our members
Become a studio partner.
Curious about how @pilates can transform your future? Discover why owning an @pilates franchise is your next big opportunity.